Imaginary Friends Imaginary Friends

TELE2 Russia

A big advertising campaign.

Scope of work:
TV spots, prints, POS, digital, BTL, promo, etc.
Idea and concept developing, selling it to the client, cultivating relations with the client and establishing communication.
Art direction, supervising the conceptual part and all aspects of visual aesthetics for the brand: visual concept and style, photo and video supervising, pitching directors, post production supervising.

 Here are only some of the works, 2006-2011.

 

 

 

 

 

 

 

 

 

 

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“No Reason to Go Offline” Mobile Internet campaign, 2011. Concept, Art Direction, Design, Retouch

 

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“No Reason to Go Offline” Mobile Internet campaign, 2011. Concept, Art Direction
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“No Reason to Go Offline” Mobile Internet campaign, 2010. Concept, Art Direction, Design
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“Wildly Cheap” Mobile Internet campaign, 2010. Art Direction, Design, Retouch
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Local calls campaign, 2011. Concept, Art Direction
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“Cool guys prefer to text” SMS packs campaign, 2011. Concept, Art Direction, Design

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Share Project :

TELE2 Russia — Mobile Operator

La Famiglia campaign for TELE2 Group. +14 000 000 of new clients.

TV-spots series with supporting TTL campaigns. It was recognised as the most successful campaign in the whole history of TELE2 Group. 
In 5 years more than 50 TTL supporting campaigns were made, more than 100 tactical regional campaigns and 14 000 000 of new clients were brought for the company. All in all it was used for 10 years and became international.
Agency: ПАПА Creative Agency