Imaginary Friends Imaginary Friends

Ekström Seafood

A commercial story for a fisher’s family business. A sincere storytelling through a personality.

in cooperation with ScandiNEWS
DOP: Andrey Suzi, Evgeny Kamardin

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Ekström Seafood

To create this commercial first thing we had to do was to define the positioning of the brand and then to develop the concept. We came to conclusion that the best way to show the ingenuousness and traditionality of what they do is to tell a real story behind the brand and to show the real hardworking people.