The objective was to stand out in the competitors lineup and avoid demonstrations of “red noses”, typical for this segment of the pharma market.
The TVC has a warm family atmosphere and a kind humour clear to all ages: dad tries to heal children in his own ways which are absurd. And the mother answers to him with a key message: “How many times do I have to repeat?! Antigrippin…”
A TV spot for the integrated campaign of an autumn season.
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