Imaginary Friends Imaginary Friends

AntiGrippin for Natur Produkt

The objective was to stand out in the competitors lineup and avoid demonstrations of “red noses”, typical for this segment of the pharma market.

The TVC has a warm family atmosphere and a kind humour clear to all ages: dad tries to heal children in his own ways which are absurd. And the mother answers to him with a key message: “How many times do I have to repeat?! Antigrippin…”

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A TV spot for the integrated campaign of an autumn season.